There are many ways people can come into CCL. This article provides a detailed view of the email sequence that new volunteers are sent from CCL nationally upon joining online. For a more in-depth explanation behind this program, see CCL Community's When Someone New Joins CCL Training.
Weekly Onboarding Email Sequence
Week One
- Welcome Email
-
Info Session Email (only sent if they haven't RSVPed yet)
-
CCL Info Session Reminder Email (after RSVPing)
-
CCL Community Reminder Email (if not logged in yet)
Week Two
Week Three
Week Four
Week Five Emails
Week Six Emails
- Demographic Survey Follow-up Email (If not completed)
- Weekly Briefing Emails start
- Climate Action Program start
Week One Emails
Welcome Email
From: Elli Sparks <membership@citizensclimatelobby.org>
Subject: Thanks for stepping up
Info Session Email (only sent if they haven't RSVPed yet)
From: Elli Sparks <membership@citizensclimatelobby.org>
Subject: What are you doing Wednesday evening? Asking for a friend
CCL Info Session Reminder Email (after RSVPing)
From: Citizens' Climate Lobby <no-reply@zoom.us>
Subject: Reminder: Informational Session starts in 1 hour
CCL Community Reminder Email (if not logged in yet)
From: Brett Cease, CCL Programs <volunteers@citizensclimate.org>
Subject: Here’s what you’re missing on CCL Community
Week Two Email
Social Media Email
From: Elli Sparks <membership@citizensclimatelobby.org>
Subject: Hit us up on social!
Week Three Emails
Why Lobbying Is Important Email
From: Elli Sparks <membership@citizensclimatelobby.org>
Subject: 3 reasons why lobbying is not a bad word 🤬
Action Party Invitation Email
(If before the the second Wednesday of the month):
From: Charlotte Ward <charlotte.ward@citizensclimatelobby.org>
Subject: Join us LIVE to contact your legislators
Action Party Invitation Email
(If between the second and fourth Wednesdays of the month):
From: Todd Elvins, Citizens' Climate Lobby <todd.elvins@citizensclimate.org>
Subject: Join us LIVE to contact your legislators
Week Four Emails
Have You Connected Email
From: Elli Sparks <membership@citizensclimatelobby.org>
Subject: Have you connected with your local CCL chapter?
CCL Community Benefits Email
From: Brett Cease <membership@citizensclimatelobby.org>
Subject: Check out our online community
Week Five Emails
Contact Congress Email
From: Brett Cease <membership@citizensclimatelobby.org>
Subject: Introduce yourself to your member of Congress
Donation Email
From: Mark Reynolds <membership@citizensclimatelobby.org>
Subject: Three reasons to donate to our work
Week Six Emails
Demographic Survey Email
From: Brett Cease, CCL Programs <volunteers@citizensclimate.org>
Subject: Quick Questionnaire - Tell us more about you!
Action Team Email
From: Todd Elvins, Citizens' Climate Lobby <todd.elvins@citizensclimate.org>
Subject: Join one of our action teams
Week Seven Emails
Survey Follow-up Email (if not completed)
From: Brett Cease, CCL Programs <volunteers@citizensclimate.org>
Subject: Re: Quick Questionnaire - Tell us more about you!
Weekly Briefing Emails start
Week Eight Email
End of the Automated Onboarding
Enter CCL's Climate Action Program