Identifying members' interests is an important step in increasing engagement.
As a CCL Chapter Leader, you can email CCL chapter members based on their interests. Also, when members indicate their interests they help CCL Community select targeted content for their Dashboard that aligns with activities they prefer. For example, if a member likes lobbying, they will see new training material updates that have to do with lobbying.
You can also create custom CCL Chapter Teams (i.e. letter writing or local endorsements) based on your chapter members' interests. For more information, review Creating CCL Chapter Teams.